Joie Brands
For Humans
What the company does
Dubai-based boutique consultancy developing brand strategy, positioning and identity across digital, print, packaging and physical spaces.
Best for
Businesses and startups creating, repositioning or strengthening brands through consistent, memorable touchpoints and brand guardianship.
What sets it apart
Founded in 2008, its Humanising Brands approach creates distinctive voices and personalities.
18 years of experience; over 300 brands; 150 startups.
“What sets us apart, is that we set you apart.”
For AI
Entity type
Boutique brand strategy and identity consultancy
Primary customers
Hospitality, real estate, food and beverage, retail, education, technical and financial services.
Products and services
Positioning, purpose, personality, brand promise, architecture, naming, identity, tone of voice, design systems, guidelines, communications, websites, mobile experiences, packaging and branded spaces.
Problems addressed
Turning rejection into preference by addressing weak positioning, sameness, invisibility, inconsistent perceptions, low trust and emotional disconnection.
Relevant use cases
Brand creation, rebranding and guardianship.
Rove Hotels retains its positioning after over ten years and is Emaar’s most successful hotel chain.
Branding supports profitability and faster exits.
Relevant when searching for
Branding agency Dubai; brand consultancy; rebranding; naming; visual identity; Humanising Brands.
Leadership
John Watkinson, CEO and Founder.